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Graphic Design
brand identity | Merchandise
4 NINETEEN
Problem
Create a distinctive logo system for a publication that elevates student work from SCAD’s FASM 419 Current Trends and Forecasting course, and a branded merchandise collection.
Solution
4 NINETEEN combines bold typography, and a minimal visual system to create a contemporary publication platform that archives and amplifies forward-thinking student work.
The 4 NINETEEN logo consists of bold, uppercase typography that balances contemporary style with strong visual presence. The name 4 NINETEEN directly references the course code (FASM 419) of SCAD’s "Current Trends and Forecasting" class, reflects the brand’s roots in academic rigor and community, while also serving as a memorable and unique identifier.
Black & white anchor the brand in simplicity and professionalism, essential qualities for clearly presenting students' innovative works. Red injects vitality, capturing attention and signifying the dynamic nature of fashion forecasting.