Brand Strategy
& Marketing
Research-driven projects that translate market insight, consumer behavior, and brand positioning into strategic growth opportunities and campaign concepts.
View projects →
XINYI HAN
I’m a storyteller who bridges brand strategy and visual design to create thoughtful, human-centered experiences that connect brands with people in meaningful ways.
Graphic Design
& Visual Experience
Visual communication projects that transform ideas into identity systems, editorial layouts, data stories, packaging, and immersive design experiences.
View projects →
Creative Experiments
Creative Experiments
Personal and exploratory works that reflect my curiosity, visual play, and ongoing creative practice beyond formal academic or professional projects.
View projects →
Featured Projects
Blends Hermès’ equestrian heritage with Lunar New Year storytelling to create an emotional branded animation experience.
Wishing you the strength and courage of a galloping horse this year!
Project Title
Twine Bakery
Bakery branding project that creates a warm, handcrafted visual identity centered on intertwined flavors, human connection, and a modern feel.
Naked Fuel Hydrating Drink
Brand extension project for Naked Juice introducing a natural hydration drink designed for Gen Z’s active and wellness-driven lifestyle.
Revair Haircare
Packaging and branding project that combines nature-inspired softness with science-backed innovation to communicate modern wellness.
