Art Direction
© Xinyi Han 2026 All Rights Reserved
Graphic Design
brand identity | advertising | packaging
Twine Bakery
Problem
Many bakery brands rely on familiar and predictable flavor experiences, while consumer demand for creative “stacked” flavor combinations,such as sweet, salty, and spicy, continues to rapidly increase.
Solution
Twine Bakery reimagines the modern bakery experience through a bold brand identity and product concept centered around layered flavor profiles.
The Twine Bakery logo combines an interwoven, ribbon-like icon with a bold, structured typeface to reflect the concept of layered flavor combinations while balancing handcrafted warmth with a modern, confident brand presence.
At Twine Bakery, we believe bread can be more than familiar flavors. We bake with the ideas that tastes can twist, overlap, and complement one another, bringing sweet, spicy, and savory notes together in thoughtful balance.
At Twine Bakery, we believe bread can be more than familiar flavors. We bake with the ideas that tastes can twist, overlap, and complement one another, bringing sweet, spicy, and savory notes together in thoughtful balance.
